Un marché français de la collecte des déchets en expansion Les plans régionaux de prévention et de gestion des déchets modernise la gestion des déchets en plaçant la région et la commune au centre de celle-ci. Au travers d’un décret d’application paru en juin 2016, la loi NOTRe leur impose de construire un plan unifié […]
Biodiversity and open data: New methods of environmental protection
The role of big data in biodiversity related issues is rising. A living being leaves such enormous amount of data that it’s difficult to conceive for human mind. This does not frighten the researchers in this field. Following the same trend, natural history museums are building their databases and opening them up for public. For […]
Why use machine learning in marketing?
Overview of new practices: The data sources used in customer marketing are diverse. The traces left online by internet users are numerous. Marketers can easily observe consumers through their online shopping, apps, conversations on social media, browsing history or search engine queries. The ability of marketing departments to collect and process their customers’ data revolutionizes […]
Pourquoi utiliser le machine learning en marketing ?
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Machine Learning en Marketing : les sources des données utilisées en marketing clients sont diverses. Les traces laissées en ligne par les internautes sont nombreuses. Les […]
Big data for better collaboration between B2B marketing and sales
The contribution of big data in marketing will first translate into improved marketing tools and strategies. Personas are a thing of traditional marketing toolbox. These ‘robot portraits’ personify the customers and the kind of people a company is targeting and in this way, these help companies plan how they will meet their needs through their […]
Satellite imagery, the new challenges of the sector
Space industry has been growing strongly after the success of SpaceX. According to a report by the Tauri Group, in 2015, the total amount invested by venture capitalists in space deals rose to $ 1.8 billion, which was 70% more than the investment made in any year during the 15 year study period from 2000-2015. […]
Imagerie satellite, les nouveaux enjeux du secteur
[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on” da_disable_devices=”off|off|off”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Imagerie satellite : l’industrie spatiale est en forte croissance depuis le succès de SpaceX. Tauri Group rapporte dans un rapport qu’en 2015, 1,8 milliard de dollars […]
The national scourge of energy insecurity
What is energy insecurity? We estimate households devoting more than 10% of their income on energy costs are in a situation of excessive energy effort rate (TEE). In 2013, the INSEE housing survey enumerates 3.6 million households (6.6 million people) concerned. That year, 4 767 000 households reported having suffered from the cold in their […]